May 4, 2026
LittleSips
A blind-box line had to look soft enough to touch:
Plushly was launching a series of tiny characters hugging their favourite drinks — and wanted launch imagery before the factory samples arrived.
We rendered the felt.
Stitched eyes, citrus-slice hats, embroidered cups: each character gets its own fruit and colour so the series reads as a set even at thumbnail size.
Cute, but believable
Soft materials fake badly. Felt fuzz, stitching and subtle subsurface light were tuned on one character and reused, so all of them feel like they came from one factory.
Final result
A launch set of character renders and packaging stills that sold the first drop before the physical samples shipped.
Final Thoughts
Make the thing feel touchable and the rest follows.
Soft is a technical problem.
That’s it
