Dec 8, 2025
PondDays
A mascot with no story, a brand with no world:
Soft Club had a frog drawing and a feeling. They needed a place for it to live — and enough scenes to fill a season of drops.
We built a pond and let the characters wander.
A saturated blue pond, a pink dolphin and a very tired frog became the cast. Every scene keeps the same water, sky and plastic-soft materials, so the world stays continuous even when the mood changes.
Soft, but consistent
Plush shapes drift fast when generated. We locked one frog design, one palette of blue, pink and lily green, and a shared lens — then rejected anything that broke the material.
Final result
A library of more than thirty scenes — lounging, floating, chilling — used for prints, stickers, social and packaging.
Final Thoughts
A good mascot needs a place to be bored in. The pond gave Soft Club exactly that.
Let the frog be tired.
That’s it
